The system
for viral content.
The blueprint
for storytelling.
The guide
for your team.
The system
for viral content.
Turn your team into unstoppable short-form content creators.
Case Studies.
This isn't just a course, it's a system built on a foundation of success:
I don't want to
use an agency.
My existing team
is inexperienced.
Hiring a creator
is impossible.
I'm tired of
following trends.
A system that's gained 100+ million views with $0 ad-spend.
After years making short-form content for brands, I've been keeping track of everything. What's worked and what hasn't. Now I'm putting all my cards on the table to give your team the step-by-step guide to building an audience with short-form content.
Leo Olsson
Hi, I'm Leo...
At 19, I dropped out of the London School of Economics to try and build a career in marketing. I took a job leading marketing as Employee #1 at a food start-up. The rest is history...
Course Overview.
The tools to turn your team into master-storytellers. Everything you need to start, build, and sustain a thriving audience on social.
SSU Curriculum
8+ hours of lessons explaining the complete blueprint for going from 0 views to viral. Learn the process I've used to start, grow and maintain multiple large followings with short-form content.
Script Templates
Catalogue of tried-and-tested script templates that let you captivate your audience and tell a coherent story every time.
Editing Masterclass
Editing beginner? Our editing masterclass will guide your through the basics of editing before we go step-by-step through the edits of countless viral videos in the core lessons.
Inspiration Hub
Never run out of ideas, with access to a database of 250+ incredible videos we've ever used to reverse engineer viral success.
Hook Generator
Countless ready-to-go hook frameworks that ensure you capture your audience within the first 5 seconds of your content.
Weekly 1:1 Calls
Dedicated coaching throughout the 6 weeks, with weekly sessions to help you brainstorm, get feedback, and make sure no question is left unanswered.
Course Curriculum.
6 weeks guided learning. Whether you're a beginner marketer or a seasoned pro, you're bound to take away heaps of value from this programme.
Never run out of ideas
Capture your audience
Get them invested
Keep them interested
Turn them into fans
How to do it every week
WEEK 1
never run out of ideas
There's nothing worse than being out of ideas. Learn how to use our S.E.P.I. Framework for endless ideas, how to pick the those most likely to make a great video, and how to improve ideas that aren't quite good enough yet.
WEEK 2
capture your audience
After picking your first idea, it's time to make your first video. You'll learn how the algorithms work and why the start of your video is so crucial. I'll give you the proven techniques and frameworks; from scripting and filming, to editing the perfect hook.
WEEK 3
get them invested
With the hook to your video sorted, you'll learn the 3-step formula to telling a great story. Along the way, I'll cover the methods for getting a viewer invested in your brand and the tricks to keep them watching your video.
WEEK 4
keep them interested
Learn how great shots and great pacing will get you further than fancy editing ever could. I'll talk about creating drama in your video and breakdown countless examples from other brands that are killing it on social.
WEEK 5
turn them into fans
Discover the one sentence that will turn your audience into die-hard fans. Learn the best approaches to ending your video in a way that leaves the viewer glad they took the time to watch.
WEEK 6
how to do it every week
Learn how to streamline the skills you've learnt over the past 5 weeks by creating your second video in just 5 days. I'll guide you step-by-step through the formula I've used to launch multiple brands to explosive receptions on social media with a single video.
EXTRA 1
editing masterclass
Never edited before? No problem. For any students who are brand new to editing, this masterclass will take you from zero to hero, and you'll be fully equipped to take on the editing lessons in the main course.
EXTRA 2
camera confidence masterclass
I surveyed the most successful creators in the space, and found out that being comfortable on camera was their biggest obstacle to success in the early days. In this masterclass, I'm going to cover all the strategies and tools I've used to get myself, and others, comfortable on camera.
EXTRA 3
content OS
This includes all the resources you need to turn you brand into a content machine. You'll have access to a database of 250+ great videos to reverse engineer success, script templates to help you write your next viral video, countless frameworks to creating the perfect hook, and a content workflow to help you effortlessly plan and schedule videos.
Time to tell your story.
Ready?
No fluff. No trends.
We won't cover anything that you don't need to know. This is 6 weeks of proven techniques and fundamentals. This stuff actually works.
Lifetime Access
You'll have permanent access to our regularly updated resources and lessons. As your company grows, there will always be useful information and insights you benefit from every step of the way.
Create Fans Not Followers
My goal is not to obsess over your follow count. I focus on giving you the tools to turn viewers into die-hard fans who genuinely love your brand. The secret sauce? Storytelling.
Don't just take my word for it.
Here's what others have to say:
Carl Bonnevier
Founder
Eva Superyachts S.L.
Azamat Abdiev
Brand Content Creator
Mous
Danyaal Hussain
Founder
One Three Five Social
Course Pricing.
One-time fee for lifetime access to the system I've used to get 100+ million views organically. Including a regularly updated library of resources and templates.
Confidence
Masterclass
FAQs.
Still not sure if this is for you? Here are some of the questions we get asked most often. If your question isn't answered here, feel free to contact us directly at: support@sixtyseconduniversity.com
Sixty Second University spans a duration of 6 weeks. Each week, you'll get access to new lessons and resources designed to help you master the intricacies of short-form video marketing and social media strategy.
The course isn’t tailored to any specific size of company or industry. That being said, founder-led brands (where the founders are willing to be outward facing in marketing efforts) are particularly ideal for this course. Still, if you're looking to take content seriously and avoid the generic trend-based videos of your competitors, you’ll find that the system and processes in the course can be applied to any kind of brand.
Sixty Second University is designed to cater to a wide range of skill levels. The comprehensive curriculum allows you to start from the skill-level you're at. Never edited video before? Get up to speed with the editing masterclass. Come from a video production background? Get straight into learning the specific tips and tricks for short-form storytelling. Want to figure everything out yourself? You can dive straight into a database of 250+ successful videos from countless brands and start reverse engineering.
This course is aimed at brands who are looking to have a dedicated in-house content creator. That can mean pivoting the role of an existing member of your team or making a new hire with the intention to up skill them through this course.
But so long as you're able to post consistently, this course will give you the tools needed to start building your audience, whether you're a small team without a dedicated content creator, or a solopreneur.
Unfortunately, this is only a training service. We are unable to assist with recruitment services.
You do not need to purchase specific gear or software to complete this course. A laptop and phone will be sufficient. If you want to upgrade your production capabilities before enrolling in the course, check out my Gear Guide.
It can really vary depending on how much time you can or want to allocate. Ideally, whoever is going to be responsible for content production should set aside at least half a day each week for Week 1 to Week 5 and three days for Week 6 (some weeks may require more time). Naturally, you don't have to do everything in one day, you can also space it out across the week.
If you enrol in the Boost tier of the course, you'll have access to 6 one-on-one coaching sessions with me (Leo). These sessions last 1 hour and are conducted via video call, allowing for personalised guidance, feedback, and brainstorming to address your specific needs and challenges. These sessions can be for each week of the course or as and when you need them. There is no expiry date on these sessions.
Whatever questions you may have I'm here to assist you. You'll have day to day support available via Slack or WhatsApp.
Sixty Second University is a hybrid teaching platform. I want you to be able to revisit the strategies and techniques as your brand grows. Therefore, you're provided with lifetime access to the entire SSU curriculum as a recorded program and online resources. If you enrol in the Boost tier of the course, you'll also get access to 1:1 coaching calls.
Ready to take your content to the next level ?
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Take the first step towards success by clicking below.